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Sophia Dias

Design Leadership

Hi! I'm Sophia, a designer and founder based in San Francisco. I spend most of my time building products and teams oriented around data, strategy, craft and collaboration.

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EXPERIENCE

My experience leading zero to one initiatives spans industries: enterprise & data ecosystems, travel, education, non-profits, data visualisation and ecommerce. I recently started advising startups based on my experience founding one - my focus lies on women founded organisations.

I am an ambassador for designer career and craft growth and have led a number of initiatives such as creation of career frameworks, best practices for hiring designers & researchers, design coaching, ecosystem design frameworks, data workflows and workshop facilitation. I have a deep passion for developing healthy and highly functioning teams while fostering an environment where future leaders can grow and thrive.

A brief overview of my work:

2025 — NOW

Founder and Head of Design

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Chirp

Founded and led a map‑based product that makes parent‑relevant map data accessible across the world. Sign up here to become a parent tester: www.chirptravel.com

2025 — NOW

Founder and Head of Design

at

Chirp

Founded and led a map‑based product that makes parent‑relevant map data accessible across the world. Sign up here to become a parent tester: www.chirptravel.com

2018— 2024

UX Design Director

at

Salesforce

Led design strategy, vision and org growth for AI-driven multi-tenant platforms serving 10M+ global users, influencing a $15M ACV product portfolio and long term strategic roadmap planning.

2018— 2024

UX Design Director

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Salesforce

Led design strategy, vision and org growth for AI-driven multi-tenant platforms serving 10M+ global users, influencing a $15M ACV product portfolio and long term strategic roadmap planning.

2016 — 2018

UX Design Lead

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Neo4j

Led design vision and research for a graph-based data visualization tool for data scientists, and investigative jounralists that enabled exploration of large, complex datasets using NLP and machine learning.

2016 — 2018

UX Design Lead

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Neo4j

Led design vision and research for a graph-based data visualization tool for data scientists, and investigative jounralists that enabled exploration of large, complex datasets using NLP and machine learning.

2014 — 2016

UX Designer

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Fab & Hem

Led design and research for supply chain systems, warehouse management systems and checkout experiences.

2014 — 2016

UX Designer

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Fab & Hem

Led design and research for supply chain systems, warehouse management systems and checkout experiences.

STACK

Personal

In my spare time, I make things with my hands as an intentional antidote to my work in pixels and systems.

Illustrations - Dublin Doors
BRAND DESIGN & LOGO for Pink Programming
Coastal Scene with Boats
Urban Street Fashion Portrait

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San Francisco, California

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San Francisco, California

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